Happy New Year! Thank you for continued support of Jerome’ Blogs, and be sure to look out for great things happening here throughout the year. Please send me any suggestions for topics you would like to see on the blog.
With every new year come the opportunity to become a “new you.” If you are like me, you have planned on joining the gym for the past five years. Perhaps you want to read more books, spend more time with your friends and family, or maybe you even want to recommend three friends to become Jerome’ Blog subscribers. Cheers to you!
Regardless of your personal goal, it’s also important to think about what your nonprofit organization plans to accomplish over the next year.
With so many social and civil rights issues emerging in 2014, there’s no doubt that Millennials will be leading the charge in 2015 to change our communities. If your organization hasn’t started to think about how it plans to interact and engage with this audience, don’t worry, I’m here to help you.
Below are 4 tips that will help you increase the number of Millennial volunteers/donors that you have in your pipeline. If you want to take it a step higher, set a goal that will allow you to measure your activity over the next year. For example, “Increase Millennial volunteers by 10%.” Be sure to set a realistic goal that meets the needs and challenges of your organization.
1. Talk with Millennials where they are.
– Engage with Millennials on social media
– Participate in volunteer recruitment fairs at your local university
– Create a partnership with your local university or specific academic program(s)
– Partner with young professional networks or organizations in your community
2. Empower Millennial staff to champion the organization
– Provide them with the training and resources to talk passionately about your organization
– Provide them with leadership opportunities within the organization
– Match them with a senior mentor who has institutional knowledge, and a willingness to coach younger staff members
3. Implement programs and events that capture the energy and passion that Millennials have
– Millennials love to do things with their friends. Plan social events that will allow Millennials to engage and interact with each other.
– Create memorable moments. Never lose an opportunity to talk about your organization and its impact. It’s even better when you can do this through testimonials, videos, or stories.
– Develop a giving circle that recognizes Millennials who give at certain levels
4.Evaluate your systems
– Do you have volunteer opportunities available that fit the schedule and skills possessed by Millennials?
– Do you have a database in place to capture your activity and interaction with all of your volunteers and donors?
– Do you have a website that can easily be read via a mobile device?
– Is your “Donate Now” button easy to find on your home page?
What does your organization hope to accomplish this year? Does your organization already have a plan for increasing activity with Millennials?? Let me know in the comments!
P.S. Don’t forget to share this blog with those three friends!