Did you miss last week’s most interesting news and research on the Millennial generation? Don’t worry, I saved the best for you.
One of the most interesting items last week was the release of an interactive research tool, Generation MEdia, based on 1, 342 survey responses from millennials across the country. The tool allows users to find out the number of hours per week the average Millennial spends on an activity, their communication preferences, and what part of the day they like to use various communication tools. Users can filter the responses based on gender, age, geographic region, and the respondent’s age range when they owned their first cell phone.
For example, I found that 57% of females living in the Northeast over the age of 18, who owned their first cell phone between the ages of 10-12, are active on Facebook all day. With this resourceful tool on hand, nonprofits will know which communication method should be used to communicate with Millennials living in their regions.
Also, be sure to check out these stories below:
“For those of us who have been in marketing for years, the ubiquitous demographics fell into chunks of age groups, marital status, presence of children, job title and ethnicities that allowed us to purchase mass audiences with ease. While those demos might change per product, the world seemed a static place. But today’s world is changing in ways we could not have imagined at the heyday of mass media. We need to adjust our thinking and our marketing to these new realities.”
” If you were born during the years 1982 to 2004, then you are a Millenial. ‘What exactly IS a Millennial? And what do these Millennials want?” you might ask. The answer to those questions is precisely what Justin Adam Brown will attempt to answer with the debut of his new Internet talk show at the Mall at Steamtown next week.”
“For a generation often accused of being self-absorbed and narcissistic, millennials are managing to prove preconceptions wrong by volunteering in record numbers.”
“It’s all the rage right now in the media and in leadership forums and discussion groups to talk about how to ‘engage’ Millennials in the workforce, to ensure we’re able to capitalize on their strengths and abilities, while embracing their differences in worldview, approach, and values compared with other generations they work alongside of.”
Did any of these stand out to you? Will you be joining Justin in Carbondale for the premier of The Millennials? Let me know! Hope to hear from you soon.