Millennial News: April 28 – May 4

Did you miss last week’s most interesting news and research on the Millennial generation? Don’t worry, I saved the best for you.

Texting, email are most frequently used forms of communication for millennials

One of the most interesting items last week was the release of an interactive research tool, Generation MEdia, based on 1, 342 survey responses from millennials across the country. The tool allows users to find out the number of hours per week the average Millennial spends on an activity, their communication preferences, and what part of the day they like to use various communication tools. Users can filter the responses based on gender, age, geographic region, and the respondent’s age range when they owned their first cell  phone.

For example, I found that 57% of females living in the Northeast over the age of 18, who owned their first cell phone between the ages of 10-12, are active on Facebook all day. With this resourceful tool on hand, nonprofits will know which communication method should be used to communicate with Millennials living in their regions.

Also, be sure to check out these stories below:

The New Demographics: Nine Facts about the Changing Face of America

“For those of us who have been in marketing for years, the ubiquitous demographics fell into chunks of age groups, marital status, presence of children, job title and ethnicities that allowed us to purchase mass audiences with ease. While those demos might change per product, the world seemed a static place. But today’s world is changing in ways we could not have imagined at the heyday of mass media. We need to adjust our thinking and our marketing to these new realities.”

Brown to debut The Millennials

” If you were born during the years 1982 to 2004, then you are a Millenial. ‘What exactly IS a Millennial? And what do these Millennials want?” you might ask. The answer to those questions is precisely what Justin Adam Brown will attempt to answer with the debut of his new Internet talk show at the Mall at Steamtown next week.”

Millennials: The Volunteer Generation (Audio)

“For a generation often accused of being self-absorbed and narcissistic, millennials are managing to prove preconceptions wrong by volunteering in record numbers.”

Quit Trying To ‘Engage’ Millennials

“It’s all the rage right now in the media and in leadership forums and discussion groups to talk about how to ‘engage’ Millennials in the workforce, to ensure we’re able to capitalize on their strengths and abilities, while embracing their differences in worldview, approach, and values compared with other generations they work alongside of.”

Did any of these stand out to you? Will you be joining Justin in Carbondale for the premier of The Millennials? Let me know! Hope to hear from you soon.


Nonprofit Event: United Way’s Spring Day of Action


 United Way of Central Illinois is once again sponsoring their annual Spring Day of Action on April 25 and April 26. For the 5th consecutive year, the Day of Action has presented community members with the opportunity to interact with local nonprofits working on projects impacting the community. Because of an increase in community participation, the second day was added to accommodate the increase in volunteers.

Another first this year, United Way has made it possible for youth as young as 8, with adult supervision, to participate in this year’s volunteer programs.

The great thing about the Day of Action is the participation from local nonprofits. The United Way opens participation to all community nonprofits, not just its members. Some of the nonprofits participating include: the Central Illinois Food Bank, Illinois State Museum, Hensen Robinson Zoo, and Springfield Green and Contact Ministries. The list goes on and will likely grow, as there is still time for nonprofits to submit projects.

You can sign up alone or you can recruit a group of friends to work on a project together. Participants also receive a free t-shirt. What other reason could you need to sign up?

The day also presents two benefits for nonprofits: 1) the opportunity to recruit new donors and volunteers; 2) the opportunity to recruit new spokesmen.

Here are three tips to help build an ongoing relationship with your Day of Action volunteers:

  • Explain your organization and the mission. Be sure to explain how the project will impact the nonprofit and any outcomes that will result (packages delivered, letters mailed, etc.)
  • Invite some of your current volunteers, clients, or donors to serve as leaders for the event. This gives participants the opportunity to build a relationship with those who have witnessed firsthand the impact that the organization has on the community.
  • Create an exciting event! After the Day of Action, hundreds of volunteers will be talking about their experiences with nonprofits in the community. This is your opportunity to excite a new group of supporters for your organization.

When: Friday, April 25 (1:00-4:00pm); Saturday, April 26 (8:30am-11:30am)

For more information and to sign up as a volunteer, visit the link below:

Nonprofits interested in submitting a project should contact Katrina Schroeder

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