New Year, New Millennials

Happy New Year! Thank you for continued support of Jerome’ Blogs, and be sure to look out for great things happening here throughout the year. Please send me any suggestions for topics you would like to see on the blog.

With every new year come the opportunity to become a “new you.” If you are like me, you have planned on joining the gym for the past five years. Perhaps you want to read more books, spend more time with your friends and family, or maybe you even want to recommend three friends to become Jerome’ Blog subscribers. Cheers to you!

Regardless of your personal goal, it’s also important to think about what your nonprofit organization plans to accomplish over the next year.

With so many social and civil rights issues emerging in 2014, there’s no doubt that Millennials will be leading the charge in 2015 to change our communities. If your organization hasn’t started to think about how it plans to interact and engage with this audience, don’t worry, I’m here to help you.

Below are 4 tips that will help you increase the number of Millennial volunteers/donors that you have in your pipeline. If you want to take it a step higher, set a goal that will allow you to measure your activity over the next year. For example, “Increase Millennial volunteers by 10%.” Be sure to set a realistic goal that meets the needs and challenges of your organization.

1. Talk with Millennials where they are.

– Engage with Millennials on social media

– Participate in volunteer recruitment fairs at your local university

– Create a partnership with your local university or specific academic program(s)

– Partner with young professional networks or organizations in your community

2. Empower Millennial staff to champion the organization

– Provide them with the training and resources to talk passionately about your organization

– Provide them with leadership opportunities within the organization

– Match them with a senior mentor who has institutional knowledge, and a willingness to coach younger staff members

3. Implement programs and events that capture the energy and passion that Millennials have

– Millennials love to do things with their friends. Plan social events that will allow Millennials to engage and interact with each other.

– Create memorable moments. Never lose an opportunity to talk about your organization and its impact. It’s even better when you can do this through testimonials, videos, or stories.

– Develop a giving circle that recognizes Millennials who give at certain levels

4.Evaluate your systems

– Do you have volunteer opportunities available that fit the schedule and skills possessed by Millennials?

– Do you have a database in place to capture your activity and interaction with all of your volunteers and donors?

– Do you have a website that can easily be read via a mobile device?

– Is your “Donate Now” button easy to find on your home page?

What does your organization hope to accomplish this year? Does your organization already have a plan for increasing activity with Millennials?? Let me know in the comments!

P.S. Don’t forget to share this blog with those three friends!

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Millennial News: April 28 – May 4

Did you miss last week’s most interesting news and research on the Millennial generation? Don’t worry, I saved the best for you.

Texting, email are most frequently used forms of communication for millennials

One of the most interesting items last week was the release of an interactive research tool, Generation MEdia, based on 1, 342 survey responses from millennials across the country. The tool allows users to find out the number of hours per week the average Millennial spends on an activity, their communication preferences, and what part of the day they like to use various communication tools. Users can filter the responses based on gender, age, geographic region, and the respondent’s age range when they owned their first cell  phone.

For example, I found that 57% of females living in the Northeast over the age of 18, who owned their first cell phone between the ages of 10-12, are active on Facebook all day. With this resourceful tool on hand, nonprofits will know which communication method should be used to communicate with Millennials living in their regions.

Also, be sure to check out these stories below:

The New Demographics: Nine Facts about the Changing Face of America

“For those of us who have been in marketing for years, the ubiquitous demographics fell into chunks of age groups, marital status, presence of children, job title and ethnicities that allowed us to purchase mass audiences with ease. While those demos might change per product, the world seemed a static place. But today’s world is changing in ways we could not have imagined at the heyday of mass media. We need to adjust our thinking and our marketing to these new realities.”

Brown to debut The Millennials

” If you were born during the years 1982 to 2004, then you are a Millenial. ‘What exactly IS a Millennial? And what do these Millennials want?” you might ask. The answer to those questions is precisely what Justin Adam Brown will attempt to answer with the debut of his new Internet talk show at the Mall at Steamtown next week.”

Millennials: The Volunteer Generation (Audio)

“For a generation often accused of being self-absorbed and narcissistic, millennials are managing to prove preconceptions wrong by volunteering in record numbers.”

Quit Trying To ‘Engage’ Millennials

“It’s all the rage right now in the media and in leadership forums and discussion groups to talk about how to ‘engage’ Millennials in the workforce, to ensure we’re able to capitalize on their strengths and abilities, while embracing their differences in worldview, approach, and values compared with other generations they work alongside of.”

Did any of these stand out to you? Will you be joining Justin in Carbondale for the premier of The Millennials? Let me know! Hope to hear from you soon.

Nonprofit Event: United Way’s Spring Day of Action

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 United Way of Central Illinois is once again sponsoring their annual Spring Day of Action on April 25 and April 26. For the 5th consecutive year, the Day of Action has presented community members with the opportunity to interact with local nonprofits working on projects impacting the community. Because of an increase in community participation, the second day was added to accommodate the increase in volunteers.

Another first this year, United Way has made it possible for youth as young as 8, with adult supervision, to participate in this year’s volunteer programs.

The great thing about the Day of Action is the participation from local nonprofits. The United Way opens participation to all community nonprofits, not just its members. Some of the nonprofits participating include: the Central Illinois Food Bank, Illinois State Museum, Hensen Robinson Zoo, and Springfield Green and Contact Ministries. The list goes on and will likely grow, as there is still time for nonprofits to submit projects.

You can sign up alone or you can recruit a group of friends to work on a project together. Participants also receive a free t-shirt. What other reason could you need to sign up?

The day also presents two benefits for nonprofits: 1) the opportunity to recruit new donors and volunteers; 2) the opportunity to recruit new spokesmen.

Here are three tips to help build an ongoing relationship with your Day of Action volunteers:

  • Explain your organization and the mission. Be sure to explain how the project will impact the nonprofit and any outcomes that will result (packages delivered, letters mailed, etc.)
  • Invite some of your current volunteers, clients, or donors to serve as leaders for the event. This gives participants the opportunity to build a relationship with those who have witnessed firsthand the impact that the organization has on the community.
  • Create an exciting event! After the Day of Action, hundreds of volunteers will be talking about their experiences with nonprofits in the community. This is your opportunity to excite a new group of supporters for your organization.

When: Friday, April 25 (1:00-4:00pm); Saturday, April 26 (8:30am-11:30am)

For more information and to sign up as a volunteer, visit the link below:

http://volunteer.springfieldunitedway.org/aam/general/need/?doc_id=535&need_id=30743

Nonprofits interested in submitting a project should contact Katrina Schroeder kschroeder@uwcil.org

Photo Source: http://www.springfieldunitedway.org

Nonprofit Spotlight: Hosea Feed the Hungry

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Nonprofit Spotlight: Hosea Feed the Hungry

Location: Atlanta, GA

Website:http://4hosea.org/

Facebook:www.facebook.com/HoseaFeedtheHungry

Chief Executive Officer: Elisabeth Omilami

Mission:To examine and then raise public awareness about the many problems facing families and individuals that are living in poverty or are at-risk of slipping into poverty, and then to mobilize products, volunteers and financial resources to solve those problems, or to ease the burden that those problems cause.

Why is Hosea Feed the Hungry being profiled?

I first learned of Hosea Feed the Hungry through my mother. She loves the organization and annually volunteers at their Thanksgiving or Christmas dinner, two of their largest outreach efforts to serve those individuals living in poverty.

On these two holidays, including the addition of Easter and Martin Luther King Jr. Day, the organization and over 1,500 volunteers provide a seven course meal, hot showers, barbers and beauticians, children activities and services, clothing distribution, medical services, legal aid counseling, free cell phones and much more. With so many opportunities and services, there are multiple opportunities for volunteers to assist in making these events a success. While these are important, Hosea Feed the Hungry provides services on a daily.

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Since 2012, Hosea Feed the Hungry has served:

  • · Grocery Distribution: 3,274
  • · Financial Assistance: 152
  • · Homeless Outreach: 7,200
  • · Disaster Relief: 46
  • · Furniture Distribution: 206
  • · Book Bags: 1,800
  • · Volunteer Hours: 10,000

Programs and areas of service:

  • · Homeless Prevention
  • · The Day Center
  • · Families Care and Crisis Center
  • · Seniors
  • · Back to School
  • · International Outreach
  • · Children’s Christmas Party
  • · The Labor of Love

Hosea Feed the Hungry makes a great match for Millennials looking to volunteer or donate to a local nonprofit.

Millennials can volunteer at one of the many annual events hosted by the organization, utilizing their professional skills or providing general assistance. Looking to do something with your friends instead? Hosea will provide you with the information necessary to host your clothing or food drive.

Hosea also makes it easy for the Millennial to be a donor. With monthly giving, a Millennial wishing to make a large gift can do so gradually over the course of a period of time. Looking to donate $100 but can’t do it all at the same time? No problem! With small monthly donations of $10, those monthly donations could add up to $120 over the course of a year. Through this method, the Millennial can make a small donation each month without putting a dent in the weekend fund and even increase the amount they had planned to donate.

The organization also accepts in-kind donations, making it easy for the Millennial who may not be able to give a monetary gift, but has some gently used clothing items that may be of use to someone else.

Still not able to give right now? No worry. Hosea Feed the Hungry is currently competing for funding from the 2013 Aetna Voices of Health funding – an initiative celebrating the life and work of Martin Luther King, Jr. First place wins $30,000 and second place wins $20,000. Hosea is in third place. Voting ends October 20, so vote now!

http://aetnavoicesofhealth.com/

Be sure to check Hosea Feed the Hungry and let me know what you think. Have you volunteered with them before and want to share your experience? Do you know of another outstanding nonprofit in your community that should be profiled on Jerome’ Blogs? If so, please share your experience or comments below.

*Hosea Feed the Hungry logo and picture are not my own. Source, Yahoo Image.